Caitlin Aboud, Lilian Leung, Lisa Farmer, and Tyrel Narciso volunteered at Design Day for GOOD 2022. This one-day event is a collaborative initiative composed of design, marketing, and digital professionals organized by Cyan Bold Design and hosted by Staples Studio Kelowna, in partnership with the Graphic Designers of Canada (GDC) BC Chapter, now Design Professionals of Canada (DesCan). Volunteer teams get partnered with a local non-profit organization and work together to create multiple pieces to support their cause.
The OXD team of volunteers partnered with Ethos Society for Sustainable Living, a non-profit that helps people in Kelowna who have disadvantages find a forever home, while promoting creativity, self-growth, and acceptance. Together, we redesigned and rewrote their existing brochure, refreshed their logo and typography, got them set up on Instagram, and drafted a letter for fundraising opportunities. Check out some of the final assets.
As first-time participants, the OXD team was able to engage Ethos in the design process through creative presentation approaches not seen in previous Design Day for GOOD events. OXD’s commitment to the cause shone through with their meticulous process for content creation. You showed the value of having a seasoned team of design-thinkers to create impactful content that exceeds expectations. Thank you, Lisa, Lilian, Caitlin, and Tyrel, for taking a chance on the initiative. You rocked it!
—Chris Bingham, Owner and event organizer, Cyan Bold Design
In the eight-hour day, the collective group of volunteers were able to produce brochures, logos, social media assets, user experience website audits, promotional items, and letter templates for four Okanagan-based non-profits.
To learn more about the event, or to volunteer next year, get in touch with us at hello@oxd.com.